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Thermal transfer printers require the use of a carbon ribbon which gets transferred onto the label via heat. The ribbons can be different colors, and the printing is very crisp and durable—excellent for high density bar codes and labels that require longevity. The other benefit is that thermal transfer printers can print on paper, film, and even foil substrates. Proper selection and match of label stock and ribbon is critical to the overall quality and performance of printed media.